COUNSELOR magazine is published monthly by the Advertising Specialty Institute (ASI) for its distributor and supplier members. Because of its extraordinary relevance and circulation, it has been dubbed, "The Voice of the Industry."

A Branovan Co. has a history of creating a unique self promotion at the end of each year to distribute during the holidays as a thank-you gift, but also to use throughout the year as a way to introduce ourselves to others.

One year, COUNSELOR magazine approached us saying it wanted to feature our promotion in one of its issues. Who were we to argue?